75.4% VOL
YoY +18.4%
EBITDA margin
£432,500 REV
Q2 VAR 4.2%
NET ASSETS Q2
GDP +0.3%
MARGIN SQUEEZE
PROFIT: £1.2M
ENTERPRISE INTELLIGENCE PLATFORM

From information to value

8SN Insight Engine consumes complex information, applies intelligent analysis and autonomously generates trusted, repeatable outputs that continuously adapt as new information becomes available. By standardising how information is interpreted, analysed and transformed, it helps individuals and organisations improve consistency, increase productivity and unlock greater value from every source of information they use.


THE CHALLENGE

ORGANISATIONS CREATE MORE KNOWLEDGE THAN THEY CAN EFFECTIVELY USE

Every report, spreadsheet, proposal, presentation and research document adds to an organisation's growing body of knowledge. Yet too much of that knowledge remains fragmented, difficult to interpret and rarely reused, slowing productivity, reducing consistency and limiting its long-term value.

01

Knowledge is Fragmented

Information becomes scattered across reports, spreadsheets, presentations, research and disconnected systems, making it increasingly difficult to connect, interpret and reuse.

?
02

comprehension is slow

Understanding data still relies on manual interpretation, cross-checking and analysis. By the time a story is fullly articulated and shared, the opportunity may have already passed.

£2.1M +14% 847 Q3 -3.2% 19M VOL £0.8M +7% 126 REV -1.4% 42 MARGIN £4.3M +22% 320 YoY £1.1M EBITDA -0.9% H2
?
03

VALUE remains hidden

Information continues to generate value long after it's created, yet too much of that value remains hidden inside reports, documents and datasets instead of becoming a reusable organisational asset.

?
Every time new information becomes available, 8SN Insight Engine can automatically interrogate it, apply intelligent analysis, reuse trusted assets and generate consistent, repeatable outputs.

THE COMPLETE WORKFLOW

BUSINESS INFORMATION IN...

X
Spreadsheet Files
Budgets, forecasts, pipelines, financials
RegionQ2 ForecastYoY%Target
North America$12.4M18%$11.0M
Europe$9.7M12%$8.5M
APAC$7.1M24%$6.2M
LATAM$3.2M15%$2.8M
Total$32.4M17%$28.5M
Data Tables
CRM, product, finance, operations and more
SegmentRevenueMargin%Growth%
Enterprise$18.2M32%20%
Mid-Market$8.7M28%14%
SMB$4.1M22%8%
Total$31.0M29%17%
Business Documents
Strategy, market intel, plans, proposals
Go-To-Market Strategy.docx
Executive Summary
PDF
Reports & PDFs
Market research, board packs, whitepapers
Market Outlook Report.pdf
Q2 Market Outlook
8SN
Insight Engine
Interrogate
Recommend
Insight
Refine
Deploy
...INSIGHTFUL, ACTIONABLE INTELLIGENCE OUT
1. SOCIAL POST
★ NORTHSTAR EXECUTIVE INSIGHTS
Q2 REVENUE GROWTH
17%
Strong momentum across markets with expansion in key segments.
+17% Q2FY24 Q3FY24 Q4FY24 Q1FY25 Q2FY25
Sustained growth driven by Enterprise demand and new logo wins.
APAC led regional performance with 24% YoY growth.
Maintain investment in product and customer success to accelerate expansion.
2. REPORT PAGE
▲ AVENDA Q2 2025 BUSINESS REVIEW
Quarterly Business Review
Executive Summary
Avenda delivered another quarter of strong performance, exceeding revenue and profitability targets with broad-based growth across regions and segments.
TOTAL REVENUE
$32.4M
YoY GROWTH
+17%
NA 38% EU 30% APAC 22% LATAM 10%
Growth of 17% YoY driven by Enterprise segment and strong APAC expansion.
Operating margin improved 230 bps due to productivity and mix.
Focus on product innovation and GTM execution to sustain momentum.
3. CHART OUTPUT ONE
▲ ALTITUDE PERFORMANCE OVERVIEW
Revenue Trend by Quarter
(USD Millions)
$22M $24.8M $27.6M $27.8M $32.4M 17% YoY GROWTH Q2FY24 Q3FY24 Q4FY24 Q1FY25 Q2FY25
Revenue up 17% YoY, with strongest growth in Q2 FY25.
Pipeline strength remains healthy entering next quarter.
Continue scaling high-impact initiatives to drive efficiency.
4. CHART OUTPUT TWO
◆ PIVOT CUSTOMER SEGMENT PERFORMANCE
Revenue & Margin
by Customer Segment
$18.2M $8.7M $4.1M 32% 28% 22% Enterprise Mid-Market SMB
Enterprise segment delivers 59% of total revenue and highest margins.
Mid-Market showing strong growth opportunity.
Invest in upsell and cross-sell to expand wallet share.

HOW THE ENGINE SCALES

From Individual Productivity To Organisational Intelligence

Whether you're working independently, collaborating with colleagues, supporting clients or transforming how an entire organisation works with information, 8SN Insight Engine scales with you. The same autonomous intelligence powers every stage, delivering trusted, consistent and repeatable outputs as your information, workflows and ambitions grow.

INDIVIDUAL

Accelerate personal productivity.Turn spreadsheets, documents, research and data into executive-ready reports, presentations and insights in minutes. Spend less time creating and more time making informed decisions.

COLLABORATOR

Share trusted intelligence.Work with colleagues and clients using shared Sources, reusable templates and consistent analytical standards. Keep everyone aligned with trusted, repeatable outputs.

TEAM

Standardise delivery.Create branded reports, proposals and presentations using repeatable workflows that improve quality, reduce duplication and scale delivery across every project.

ENTERPRISE

Build organisational intelligence.Transform information into a strategic business asset. Standardise analysis, automate recurring reporting and preserve trusted knowledge across departments and over time.


DATA SECURITY BUILT INTO EVERY DECISION.

DATA SECURITY BUILT INTO EVERY DECISION

8SN Insight Engine is designed for organisations working with commercially sensitive information. Security, privacy and governance are built into the platform from the ground up, while your data remains under your control and is never used to train our AI models. We are working towards all of these accreditations.

GDPR

Privacy by design from the ground up

Cyber Essentials

UK Government-backed cyber security framework.

ISO 27001

Designed to support ISO 27001 information security management.

ICO Guidance

Designed in line with UK ICO guidance

YOUR DATA. YOUR IP

Your data is never used to train AI models.

Deploy in the way that best suits your organisation, from secure cloud environments to private infrastructure and enterprise-controlled deployments.


WHY WE BUILT THE ENGINE

WE BUILT THE TOOL WE ALWAYS NEEDED

For years we stood in front of executive teams explaining spreadsheets, campaign performance, research findings and board reports. We were judged by how quickly we could turn diverse information into actionable decisions. That's the problem we built 8SN Insight Engine to solve.

01

We built our careers helping executives understand information.

02

We invested a lot of time trying to simplify and clarifiy data from many different sources.

03

Charts showed us what happened. They rarely explained why it mattered.

04

So we built an Engine that interrogates information, recommends narratives and produces trusted outputs ready to present, share and act on.

FOUNDING TEAM

"We set out to build the intelligence platform we always wished we'd had"

Roxanne Pocha

Co-founder & Ai/Product strategy lead

"The idea for 8SN Insight Engine came from years of watching valuable insight fail to create action, not because the analysis was wrong, but because it wasn't communicated in a way decision-makers could quickly understand and trust."

After a career leading marketing and communications within financial services, followed by  many  years advising organisations as an independent consultant, I’ve worked with executive teams, agencies and specialist partners across countless commercial projects. One challenge appeared again and again: organisations invested heavily in research, analysis and expertise, yet too often the value was diluted by the way information was presented and understood. 

The result wasn’t just weaker presentations, it created uncertainty, unnecessary friction between clients and agencies, and missed opportunities to make informed decisions. 

 

Attending an AI Skills Bootcamp provided the catalyst that made the Insight Engine technically buildable and I’ve enjoyed working on  workflow design, model instruction, analytical methodology, benchmark testing, quality governance, UX and product development.

 

8SN Insight Engine helps organisations transform complex information into trusted, compelling outputs that people understand, believe and act upon.

Roxanne will lead product strategy, AI methodology, benchmark design, Sources and evidence governance, quality criteria and commercial validation. Her Engine development work has covered AI workflow and design, model instruction, analytical methodology, benchmark testing, quality governance, UX and product development.

Read more →

Dan Murray

Co-founder & Technical/product lead

"A lot of my career has been spent making complex information easier to understand, trust and act upon. The 8SN Insight Engine combines outstanding UX with imagination, powerful and secure applications, and curated layers of AI to solve real business problems."

For more than a decade, I’ve worked at the intersection of design, technology and user experience, helping organisations communicate complex ideas through intuitive digital products and compelling visual experiences. My work spans product design, UX, interface development, creative technology and multimedia, always with a focus on making sophisticated information feel simple, accessible and engaging.

 

At 8SN, I lead the design and technical development of the Insight Engine, transforming an ambitious commercial vision into a platform that people genuinely enjoy using. From user journeys and interface design to front-end architecture, visualisation, interaction design and product innovation, my role is to ensure every part of the experience feels intuitive while supporting the intelligent analysis happening behind the scenes. It’s a really exciting project to be part of and seeing it come to life has been so rewarding.

 

Dan leads architecture, UX, implementation, deployment, testing and productionisation. 

 

Read more →

Together, we've created a platform where intelligent analysis, exceptional user experience and beautifully communicated outputs work together, helping organisations understand information faster, present it with confidence and make better-informed decisions. The Engine's ability to link trusted Sources of data and create repeatable, programmable outputs, is a commercial game changer.


ARCHITECTURE

POWERED BY AI. DIFFERENTIATED BY PROPRIETARY INTELLIGENCE.

8SN Insight Engine combines trusted AI models with a proprietary orchestration layer that transforms raw information into consistent, repeatable business intelligence. While foundation models provide reasoning capabilities, the Engine contributes the workflow intelligence, governance, knowledge architecture and output generation that make the platform commercially valuable.

Where 8SN Creates Proprietary Value

Like many modern AI-native platforms, 8SN Insight Engine builds on world-class foundation models. Its proprietary value lies in the intelligence architecture built around those models.

This layer:

Orchestrates multiple AI providers.
Interrogates structured and unstructured information.
Applies repeatable analytical workflows.
Preserves organisational knowledge.
Validates AI responses.
Standardises outputs.
Automates recurring reporting.
Learns from approved organisational assets.
Produces executive-ready business communications.

This architecture allows the Engine to evolve as AI models improve, while protecting the long-term value of the platform and its intellectual property.

8SN Insight Engine has been architected to leverage the best of Google Cloud, Gemini and AI Studio while retaining a clear separation between third-party AI services and our proprietary intelligence layer. As Google’s AI capabilities continue to evolve, the Engine is positioned to adopt new models and services rapidly, accelerating innovation for our customers without requiring them to change the way they work.

Third-party technologies

Technology
Purpose
Gemini
Primary reasoning model
Live API user interface
OpenAI
Secondary reasoning model and resilience
React / Next.js
User interface
TypeScript
Platform development
Tailwind CSS
Design system
Chart.js / Recharts
Data visualisation
PptxGenJS
Native PowerPoint generation
Cloud Infrastructure
Secure deployment environment
SEE IT IN ACTION

See the insight transformation on your own corporate data.

Upload a spreadsheet and watch 8SN read the data, find the story, and deliver a presentation-ready insight — in seconds.

No commitment required. See it on your data.